--- title: blog | Willem Roels description: "Willem joined Customaite in 2021 as a Business Analyst and has since played a key role in bridging finance, analysis and commercial impact within the organisation.\n\nHe works closely with the Business Development team to drive strategic initiatives, bringing strong financial expertise, an analytical mindset and a keen interest in long-term value creation." image: https://www.customaite.ai/hubfs/top-view-of-colorful-freight-trains-on-the-railway-2025-02-08-23-57-12-utc-2.jpg --- [![Customaite-logo-RGB](https://www.customaite.ai/hubfs/Customaite-logo-RGB.svg "Customaite-logo-RGB")](https://www.customaite.ai/home) [![Customaite-logo-RGB](https://www.customaite.ai/hubfs/Customaite-logo-RGB.svg "Customaite-logo-RGB")](https://www.customaite.ai/home) - [Solutions](https://www.customaite.ai/features) - By suite - [Compliance](https://www.customaite.ai/customs-compliance-suite) - [Automation](https://www.customaite.ai/solutions/automation) - [Workflow](https://www.customaite.ai/solutions/workflow) - By area - [IT](https://www.customaite.ai/solutions/it) - [Customs Manager](https://www.customaite.ai/solutions/customs-manager) - [CFO](https://www.customaite.ai/solutions/cfo) - By business - [Customs brokers](https://www.customaite.ai/solutions/customs-brokers) - [Freight forwarders](https://www.customaite.ai/solutions/freight-forwarders) - [Plans](https://www.customaite.ai/plans) - Resources - [Blogs](https://www.customaite.ai/blog) - [Testimonials](https://www.customaite.ai/testimonials) - [Documentation](https://www.customaite.ai/documentation) - [RFP Template](https://www.customaite.ai/rfp-template) - [FAQs](https://www.customaite.ai/faqs) - [Glossary](https://www.customaite.ai/glossary) - [Security](https://www.customaite.ai/security) - [Careers](https://www.customaite.ai/jobs) - [About us](https://www.customaite.ai/about-us) More results [Talk to us](https://www.customaite.ai/talk-to-us) [Request demo](https://www.customaite.ai/demo-request) [Talk to us](https://www.customaite.ai/talk-to-us) [Request demo](https://www.customaite.ai/demo-request) - [About us](https://www.customaite.ai/about-us) - [Solutions](https://www.customaite.ai/features) - By suite - [Compliance](https://www.customaite.ai/customs-compliance-suite) - [Automation](https://www.customaite.ai/solutions/automation) - [Workflow](https://www.customaite.ai/solutions/workflow) - By area - [IT](https://www.customaite.ai/solutions/it) - [Customs Manager](https://www.customaite.ai/solutions/customs-manager) - [CFO](https://www.customaite.ai/solutions/cfo) - By business - [Customs brokers](https://www.customaite.ai/solutions/customs-brokers) - [Freight forwarders](https://www.customaite.ai/solutions/freight-forwarders) - [Plans](https://www.customaite.ai/plans) - Resources - [Blogs](https://www.customaite.ai/blog) - [Testimonials](https://www.customaite.ai/testimonials) - [Documentation](https://www.customaite.ai/documentation) - [RFP template](https://www.customaite.ai/rfp-template) - [FAQs](https://www.customaite.ai/faqs) - [Security](https://www.customaite.ai/security) - [Jobs](https://www.customaite.ai/jobs) [Request demo](https://www.customaite.ai/demo-request) Get in touch: [+32 495 563 769](tel:+32495563769) ![Willem Roels](https://www.customaite.ai/hs-fs/hubfs/Willem-Roels-square.png?width=170&height=170&name=Willem-Roels-square.png) # Willem Roels Willem joined Customaite in 2021 as a Business Analyst and has since played a key role in bridging finance, analysis and commercial impact within the organisation. He works closely with the Business Development team to drive strategic initiatives, bringing strong financial expertise, an analytical mindset and a keen interest in long-term value creation. Posts by Willem Roels ## [What HMRC’s new AI guidance means for customs professionals](https://www.customaite.ai/blog/what-hmrcs-new-ai-guidance-means-for-customs-professionals) HMRC’s recent guidance on the use of generative AI in tax software is an important development, not only for software de … [Read Story](https://www.customaite.ai/blog/what-hmrcs-new-ai-guidance-means-for-customs-professionals) [![Willem Roels](https://www.customaite.ai/hs-fs/hubfs/Willem-Roels-square.png?width=40&height=40&name=Willem-Roels-square.png)](https://www.customaite.ai/blog/author/willem-roels) by [Willem Roels](https://www.customaite.ai/blog/author/willem-roels) 3 min read Feb 12, 2026 [![](https://www.customaite.ai/hubfs/What%20HMRC%E2%80%99s%20new%20AI%20guidance%20means%20for%20customs%20professionals.png)](https://www.customaite.ai/blog/what-hmrcs-new-ai-guidance-means-for-customs-professionals) [Expert story](https://www.customaite.ai/blog/tag/expert-story) # Sign up for our newsletter Join our mailing list for smart insights, product updates, and AI trends in customs. 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