--- title: blog | Wim Van Emelen (2) description: Wim Van Emelen is Chief Commercial Officer at Customaite, a European scale-up using AI to radically improve the efficiency of customs operations. With a background in consulting and a strong focus on customer value, Wim helps logistics providers and customs professionals adopt technology not as a stand-alone tool, but as a lever for lasting transformation. He believes real impact happens when technology enhances people rather than replaces them. At Customaite, he builds long-term partnerships with organisations looking to modernise their operations without losing sight of who they are. (2) image: https://www.customaite.ai/hubfs/top-view-of-colorful-freight-trains-on-the-railway-2025-02-08-23-57-12-utc-2.jpg --- [![Customaite-logo-RGB](https://www.customaite.ai/hubfs/Customaite-logo-RGB.svg "Customaite-logo-RGB")](https://www.customaite.ai/home) [![Customaite-logo-RGB](https://www.customaite.ai/hubfs/Customaite-logo-RGB.svg "Customaite-logo-RGB")](https://www.customaite.ai/home) - [Solutions](https://www.customaite.ai/features) - By suite - [Compliance](https://www.customaite.ai/customs-compliance-suite) - [Automation](https://www.customaite.ai/solutions/automation) - [Workflow](https://www.customaite.ai/solutions/workflow) - By area - [IT](https://www.customaite.ai/solutions/it) - [Customs Manager](https://www.customaite.ai/solutions/customs-manager) - [CFO](https://www.customaite.ai/solutions/cfo) - By business - [Customs brokers](https://www.customaite.ai/solutions/customs-brokers) - [Freight forwarders](https://www.customaite.ai/solutions/freight-forwarders) - [Plans](https://www.customaite.ai/plans) - Resources - [Blogs](https://www.customaite.ai/blog) - [Testimonials](https://www.customaite.ai/testimonials) - [Documentation](https://www.customaite.ai/documentation) - [RFP Template](https://www.customaite.ai/rfp-template) - [FAQs](https://www.customaite.ai/faqs) - [Glossary](https://www.customaite.ai/glossary) - [Security](https://www.customaite.ai/security) - [Careers](https://www.customaite.ai/jobs) - [About us](https://www.customaite.ai/about-us) More results [Talk to us](https://www.customaite.ai/talk-to-us) [Request demo](https://www.customaite.ai/demo-request) [Talk to us](https://www.customaite.ai/talk-to-us) [Request demo](https://www.customaite.ai/demo-request) - [About us](https://www.customaite.ai/about-us) - [Solutions](https://www.customaite.ai/features) - By suite - [Compliance](https://www.customaite.ai/customs-compliance-suite) - [Automation](https://www.customaite.ai/solutions/automation) - [Workflow](https://www.customaite.ai/solutions/workflow) - By area - [IT](https://www.customaite.ai/solutions/it) - [Customs Manager](https://www.customaite.ai/solutions/customs-manager) - [CFO](https://www.customaite.ai/solutions/cfo) - By business - [Customs brokers](https://www.customaite.ai/solutions/customs-brokers) - [Freight forwarders](https://www.customaite.ai/solutions/freight-forwarders) - [Plans](https://www.customaite.ai/plans) - Resources - [Blogs](https://www.customaite.ai/blog) - [Testimonials](https://www.customaite.ai/testimonials) - [Documentation](https://www.customaite.ai/documentation) - [RFP template](https://www.customaite.ai/rfp-template) - [FAQs](https://www.customaite.ai/faqs) - [Security](https://www.customaite.ai/security) - [Jobs](https://www.customaite.ai/jobs) [Request demo](https://www.customaite.ai/demo-request) Get in touch: [+32 495 563 769](tel:+32495563769) ![Wim Van Emelen](https://www.customaite.ai/hs-fs/hubfs/Wim-VanEmelen-57.png?width=170&height=170&name=Wim-VanEmelen-57.png) # Wim Van Emelen Wim Van Emelen is Chief Commercial Officer at Customaite, a European scale-up using AI to radically improve the efficiency of customs operations. With a background in consulting and a strong focus on customer value, Wim helps logistics providers and customs professionals adopt technology not as a stand-alone tool, but as a lever for lasting transformation. He believes real impact happens when technology enhances people rather than replaces them. At Customaite, he builds long-term partnerships with organisations looking to modernise their operations without losing sight of who they are. Posts by Wim Van Emelen ## [The 'AI devide' in logistics](https://www.customaite.ai/blog/the-ai-devide-in-logistics) In today’s fast-paced logistics industry, the difference between staying ahead and falling behind is razor-thin. Compani … [Read Story](https://www.customaite.ai/blog/the-ai-devide-in-logistics) [![Wim Van Emelen](https://www.customaite.ai/hs-fs/hubfs/Wim-VanEmelen-57.png?width=40&height=40&name=Wim-VanEmelen-57.png)](https://www.customaite.ai/blog/author/wim-van-emelen) by [Wim Van Emelen](https://www.customaite.ai/blog/author/wim-van-emelen) 2 min read Mar 04, 2025 [![](https://www.customaite.ai/hubfs/container-ship-global-business-freight-import-expo-2025-01-08-23-51-08-utc.jpg)](https://www.customaite.ai/blog/the-ai-devide-in-logistics) [Expert story](https://www.customaite.ai/blog/tag/expert-story) ## [Customaite’s 2024 in 12 Remarkable Numbers](https://www.customaite.ai/blog/customaite-in-2024) For Customaite, 2024 was nothing short of extraordinary. It was a year defined by remarkable growth, groundbreaking inno … [Read Story](https://www.customaite.ai/blog/customaite-in-2024) [![Wim Van Emelen](https://www.customaite.ai/hs-fs/hubfs/Wim-VanEmelen-57.png?width=40&height=40&name=Wim-VanEmelen-57.png)](https://www.customaite.ai/blog/author/wim-van-emelen) by [Wim Van Emelen](https://www.customaite.ai/blog/author/wim-van-emelen) 3 min read Jan 14, 2025 [![](https://www.customaite.ai/hubfs/Customaite-57-1.jpg)](https://www.customaite.ai/blog/customaite-in-2024) [Customaite news](https://www.customaite.ai/blog/tag/customaite-news) ## [Transforming Customs with AI: Customaite’s journey in the first half of 2024](https://www.customaite.ai/blog/customaites-journey-in-the-first-half-of-2024) What better time than the start of the summer holidays to look back and reflect on the first 6 months of the year? Time … [Read Story](https://www.customaite.ai/blog/customaites-journey-in-the-first-half-of-2024) [![Wim Van Emelen](https://www.customaite.ai/hs-fs/hubfs/Wim-VanEmelen-57.png?width=40&height=40&name=Wim-VanEmelen-57.png)](https://www.customaite.ai/blog/author/wim-van-emelen) by [Wim Van Emelen](https://www.customaite.ai/blog/author/wim-van-emelen) 8 min read Jul 10, 2024 [![](https://www.customaite.ai/hubfs/Countries%20where%20we%20are%20supporting%20customs%20teams%20already..png)](https://www.customaite.ai/blog/customaites-journey-in-the-first-half-of-2024) [Expert story](https://www.customaite.ai/blog/tag/expert-story) ## [Our 3 main take-aways from Multimodal 2024](https://www.customaite.ai/blog/our-3-main-take-aways-from-multimodal-2024) After signing our first UK customers, our journey in expanding Customaite has led us to focus on the UK market. As a tea … [Read Story](https://www.customaite.ai/blog/our-3-main-take-aways-from-multimodal-2024) [![Wim Van Emelen](https://www.customaite.ai/hs-fs/hubfs/Wim-VanEmelen-57.png?width=40&height=40&name=Wim-VanEmelen-57.png)](https://www.customaite.ai/blog/author/wim-van-emelen) by [Wim Van Emelen](https://www.customaite.ai/blog/author/wim-van-emelen) 3 min read Jun 20, 2024 [![](https://www.customaite.ai/hubfs/IMG_1437.jpg)](https://www.customaite.ai/blog/our-3-main-take-aways-from-multimodal-2024) [Customaite news](https://www.customaite.ai/blog/tag/customaite-news) ## [How H.Essers customs declarants gained time with AI](https://www.customaite.ai/blog/customs-declarants-at-h.essers-gain-time-efficiency-and-job) Since the Brexit, H.Essers' customs department is even busier. An increased by 40% in activity, up to 110,000 documents … [Read Story](https://www.customaite.ai/blog/customs-declarants-at-h.essers-gain-time-efficiency-and-job) [![Wim Van Emelen](https://www.customaite.ai/hs-fs/hubfs/Wim-VanEmelen-57.png?width=40&height=40&name=Wim-VanEmelen-57.png)](https://www.customaite.ai/blog/author/wim-van-emelen) by [Wim Van Emelen](https://www.customaite.ai/blog/author/wim-van-emelen) 4 min read Jun 06, 2024 [![](https://www.customaite.ai/hubfs/Koegel_Essers-3-1024x682.jpg)](https://www.customaite.ai/blog/customs-declarants-at-h.essers-gain-time-efficiency-and-job) [Reference case](https://www.customaite.ai/blog/tag/reference-case) ## [AI won't take your customs job - here's why](https://www.customaite.ai/blog/your-job-is-not-threatened-by-ai) We have published several articles in the past about human-assisted AI and the enduring demand for customs declarants th … [Read Story](https://www.customaite.ai/blog/your-job-is-not-threatened-by-ai) [![Wim Van Emelen](https://www.customaite.ai/hs-fs/hubfs/Wim-VanEmelen-57.png?width=40&height=40&name=Wim-VanEmelen-57.png)](https://www.customaite.ai/blog/author/wim-van-emelen) by [Wim Van Emelen](https://www.customaite.ai/blog/author/wim-van-emelen) 2 min read May 27, 2024 [![](https://www.customaite.ai/hubfs/Blog%20images/AI%20picture%20of%20a%20robot%20and%20a%20human%20giving%20a%20high%20five.png)](https://www.customaite.ai/blog/your-job-is-not-threatened-by-ai) [Expert story](https://www.customaite.ai/blog/tag/expert-story) Load More Stories   # Sign up for our newsletter Join our mailing list for smart insights, product updates, and AI trends in customs. 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