Mieke Beelen

Mieke Beelen

Mieke Beelen is Head of Marketing at Customaite, where she drives the brand’s positioning, campaigns, and communication strategy. With a passion for clear messaging and creative storytelling, she connects cutting-edge AI solutions to the real-world needs of customs and logistics professionals. Mieke combines strategic thinking with a hands-on mindset to help Customaite grow and engage its community across markets.

Posts by Mieke Beelen

Learn how Customaite automates document processing with AI

Document processing remains one of the biggest bottlenecks in customs and logistics operations. Despite widespread digit …

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1 min read
Feb 5, 2026 1:43:10 PM

Why “quick” one-liners can turn into expensive compliance problems

Why “quick” one-liners can turn into expensive compliance problems Last week we looked at one-liners through a performan …

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3 min read
Dec 10, 2025 2:19:33 PM

The “quick” one-liners that quietly mess up your team metrics

The declarations you don’t capture are the ones distorting your performance If you manage a declarants team, you will re …

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4 min read
Dec 4, 2025 12:35:24 PM

Reflections from our event in Liverpool: A debate worth having

Last week, Customaite went to Liverpool for something new. Not our first event in England, but our first knowledge event …

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2 min read
Oct 3, 2025 12:11:19 PM

Why HMRC’s compliance expansion signals a new era for customs technology

The UK government’s compliance agenda is gathering pace, and the message for businesses is clear: compliance is no longe …

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3 min read
Aug 25, 2025 5:39:52 PM

How a customs nightmare led to an award-worthy innovation

We’re proud to announce that Customaite is in the running for Artificial Intelligence Innovator of the Year at the Data …

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1 min read
Mar 31, 2025 2:21:39 PM

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